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The Philippines

Aileen worked with Custom Made Crafts Centre (CMCC) -The Philippines, using the new numodus business diagnostic tool to develop a detailed action plan for successful EU Market Development. Working with CMCC and their weaving community Lasiwwai, Aileen and associate consultant Helen Lockie created a new product collection and marketing concept, targeting high end global designer brands and high end fair trade brands. CMCC have now successfully entered their target market in UK and enquiries are ongoing in Switzerland, France and Germany.

Reinhard mentored 6 businesses from the CBI home decoration and home textiles Export Coaching Programmes working towards 2009 and 2010 trade fair participation. He also conducted training workshops for Philexport on Market Development, assisting 3 creative sectors to develop their Sector Export Marketing Plan.

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